Sunday, January 24, 2010

Simple. Clean. Focused.


I think this is really strong work. It is from Print or CA Design Annual (? forgot to record, but I will check on that and update). Great balance. Very simple design. They eye is drawn quickly by the heavy weight and strong contrast in the camera lens to the text. The idea is well executed, using only one object and one word to communicate a very strong idea. The design is understood at almost the very split second your eye sees it.

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