I had this idea (I did, I swear) a while back to help strengthen a small coffee house identity. It was an attempt at connecting its local shop(s) with the surrounding community, generate press and some exposure in the local papers and art/ culture publications. It was basically to feature local artists or anyone who had submitted a decent design for the to go cups in "fill in the blank's"local coffee house. Run a limited number and get those printed on the to go cups (not sure yet how they will afford the printing on that, a grant perhaps?) and then keep the designs on a porcelain cup such as this or one of those plastic tumblers in the store or to auction off to raise money for the store. What do you think?
Sunday, January 24, 2010
I had this idea...
I had this idea (I did, I swear) a while back to help strengthen a small coffee house identity. It was an attempt at connecting its local shop(s) with the surrounding community, generate press and some exposure in the local papers and art/ culture publications. It was basically to feature local artists or anyone who had submitted a decent design for the to go cups in "fill in the blank's"local coffee house. Run a limited number and get those printed on the to go cups (not sure yet how they will afford the printing on that, a grant perhaps?) and then keep the designs on a porcelain cup such as this or one of those plastic tumblers in the store or to auction off to raise money for the store. What do you think?
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I have always been interested in chinese(i'm assuming this is chinese) art.
ReplyDeleteI don't believe this is chinese art... but then again, I don't really know Chinese art very well. The art director has an Asian last name...? So, Maybe.
ReplyDeleteWhat I do know is the work is for Brew Nerds (www.brewnerds.com), a U.S. coffee company that seems to be bringing something a bit new to the coffee shop scene, and I think that would be actually coming out and announcing their own pretentiousness. I think its a successful branding/ identity go.