Anthropologie has great style. And I'd say that even if I did not currently work for URBN the parent company that also owns Urban Outfitters, Free People and Terrain.
From the clothing, to the store display and set up, to the website, to the email blasts (which I get all the time and my inspiration for sharing the design on the blog), to the catalog mailer, etc... they have captured the essence and feel of that higher end, soft and classic feminine touch in everything they do. It's really amazing the work that goes into just something like the store display alone in a retail store like Anthropology. The process is recycled four times a year and is definitely a little chaotic behind the scenes. High command at the Home Office in Philadelphia sends out a visual style book of a store that has already been converted for the season. It's kinda like an instruction manual for a newly purchased, a lot of assembly required product that just has picture of it in the finished state. It is up to the amazing people on the design staff to piggy back off of the inspiration from the original design and make their own cohesive interpretation. Everything is done by hand and trust me it is a long process that a lot of people don't even stop to appreciate. And when it is all said and done, the store design will match the tones and visuals of the catalog, which will match the feel of the website, which will match the mood of the email blasts, etc... Great identity design executed on every single level of interaction with the consumer.
Take a peak.
email blasts:
website:
catalog
store:
No comments:
Post a Comment